I study clarity, human behavior, business positioning, and the patterns that keep people stuck.
Writer. Strategist. Observer. Builder.
Notes & Observations
Everyone runs a front of house version of themselves. They’re composed, reserved, pleasant, and fine. I'm always more curious about the back of the house, where the real conversation is happening..
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Me In 3 Seconds
A curious person with too many interests.
Me in 5 Minutes
I've always been curious, even as a little kid. And that curiosity got me in a lot of trouble. But that same curiosity drove me to start reading and creating things.
Work & Reflection
Thinking through problems before rushing toward solutions.
This is where it all began.
Most breakthroughs happen during experimentation.
Pressure reveals preparation.
Work & Reflection
Thinking through problems before rushing toward solutions.
Curiosity needs somewhere to go.
Most breakthroughs happen during experimentation.
Pressure reveals preparation.
Notes & Obersvations
5/30/2026My mind doesn't have an off switch, not even a dimmer. Sometimes it drives me berserk, but other times, I go into thinking mode and discover something or finally find an answer to a problem.A friend asked me, "If someone came to you and said, 'Cat, I can take away your racing mind,' would you allow them to do it?" I had to think about it because although my mind races like the fastest train in the world, and sometimes it's exhausting, I like who I am. There's a reason my brain is wired this way.We were all created with both of our parents' DNA. Somewhere in the mixing of cells, molecules, chromosomes, and everything else, out we came. Whether we have a racing mind, the brilliance of a mad genius, or the soul of an artist who can challenge the best of the best, we are all unique in our own way. And that uniqueness is recognized more than you realize.Keep being you.
5/25/2026I was talking to someone today, and the topic of hustle culture came up. I cringed. Not because I think it's bad, but because it brought me back to a time when that's all I was doing.I remember building my Instagram account to 30,000 followers between 2017 and 2018. I was posting three times a day, responding to comments, liking posts, following people, and commenting on other relevant accounts. My life revolved around Instagram.Everything I posted included the same hashtags: nodaysoff, hustle, grind, grindmode, hustlehard, riseandgrind, beastmode, hardwork, ambition, neverquit, stayhungry, dreambig, and bosslife. Oh dnd we can't forget the most famous phrases: "The grind never stops" and "The hustle never stops." It was constant. It was the language everyone was speaking, and if you used it correctly, you could consistently add real followers.It was fun until it stopped being fun. One day, I woke up and said, "I'm done."I walked away from Instagram for three or four years. It burned me out. I couldn't stand it.Now I post whenever I feel like it. As for the hustling, I'm done with that too. The only things I hustle for these days are getting to bed on time and making a Greek yogurt bowl.
5/23/2026Everyone runs a front of house version of themselves. They’re composed, reserved, pleasant, and fine. I'm always more curious about the back of the house, where the real conversation is happening.I spent years working in restaurants and running my own, so the image is literal for me. Out front, everything looks effortless. It’s elegant, and the atmosphere is perfect. The back is where the actual work is taking place. The heat, the timing, the thing that just fell on the floor, the conversation nobody out front is supposed to hear.People are the same. The version you get is eloquently plated and presentable. The version that's running underneath is a little messier and a lot more interesting.I'm not bothered by the gap. I think it's one of the most fascinating things about being a person. I just happen to be someone who's always wondering about the back of the house.
About Me
I've always been curious, even as a little kid. And that curiosity got me in a lot of trouble. But that same curiosity drove me to start reading and creating things.I had fun when I was a kid. I did all the typical kid things, eating peanut butter and jelly sandwiches, popsicles in the summer, riding my bike,, watching all the '80s cartoons, and counting down to the Friday night cartoon special for the fall lineup. It was the best time.Throughout those years, I always found myself at the library. I'd go to my neighborhood branch, and when I was old enough, my mother let me take the bus to the main library downtown. It was humongous, an entire city block, and to me it was an amusement park.I read, I wrote, and I talked to the librarians.Then one day, I picked up a book about business. It was way over my head. I was just a teenager, so I stuck to what I loved: science and trying to decode everything.My first business venture came at thirteen. I made wood carvings and plaques not because I thought I needed to make money, but because I loved the creativity of it. It made me happy.As the years passed, I was always trying to figure out what other people couldn't. I kept reading. I kept going to the library, kept buying books, kept standing in the bookstore reading half a book before I bought it. Honestly, I've probably read over 1000 books in my life, and everything I pulled from them helped shape the person I became.I was a nerd wrapped up in a cool kid.That curiosity eventually pulled me toward internet businesses back in 1995. The money was great, but what mattered most to me was helping people. Why spend years learning and never use any of it to help someone else?So that's what I did.That curiosity eventually led me into digital marketing companies, consulting, strategy work, and years of observing patterns in people, business, communication, and behavior.You know what else curiosity and creativity did for me? Tennis.I became fascinated by how someone could stay on a court for hours, competing mentally and physically at the same time. I wanted to understand what was happening in their mind while they played. So one day, I picked up a racket and decided to figure it out for myself.That same curiosity is what made me fall in love with cooking at sixteen. Saturdays, I'd watch the PBS cooking shows and absorb everything the same way I devoured books at the library, except now it was food.I wanted to open a restaurant, but back then people didn't talk about entrepreneurship the way they do now. So I went to school instead, kept creating recipes, and cooked for friends for years until I finally got the opportunity to open a small takeout spot.Eventually, that led to a full-service restaurant.When I look back at all of it, the books, the business, the tennis, the food, the creativity, it all traces back to the same thing...Curiosity.And somewhere along the way, I realized I never lost it.I still laugh too much. I still joke around. I'm still silly. I still find childlike wonder in things most people stopped noticing years ago.I'm still that kid. A 55-year-old kid. And life is a game.
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